Resume • Carl Avidano • UX Manager
  • UX Research
  • Interaction Design
  • Front-End Development

Experience

Owner

Avidano Digital • March 2011 - Present

  • Rebranded and redesigned Visionlearning's bilingual STEM education platform, improving accessibility and engagement across 100+ learning modules. Created interactive components: quizzes, audio, and glossary tools, aligning materials with Next Generation Science Standards.

  • Led website redesign for Cheetah Conservation Fund, creating custom WordPress multisite platform to enable regional chapters to manage independent websites. Achieved 59% increase in donation page traffic and 38% growth in online campaign revenue while improving mobile user experience.

  • Redesigned and built Mr. Ellie Pooh's e-commerce site using custom Shopify theme and original photography of 1,000+ products. Traveled to Sri Lanka to document fair-trade production process, achieving 10× increase in online sales.

  • Designed and built Unicef's Funding Marketplace, a prescriptive CMS platform enabling 80+ country offices to manage fundraising campaigns more effectively. Led interaction design, front-end development, and UX flows, resulting in significant increase in global fundraising efficiency and improved donor engagement.

UX Director

Reingold • March 2022 - May 2025

  • Led comprehensive UX strategy and information architecture redesign for Phoenix.gov, serving 1.5+ million residents as America's 5th largest city. Conducted stakeholder interviews, tree testing with 100+ residents, and peer analysis to transform multi-departmental site structure and improve user experience.

  • Led UX and design strategy for global medical platform connecting doctors worldwide to improve pediatric cancer care. Facilitated stakeholder workshops and delivered wireframes and high-fidelity designs in Figma.

  • Co-led fast-turnaround design system pilot for State of Nebraska, building custom USWDS components in Figma for Adobe Experience Manager (AEM) rollout. Collaborated directly with government stakeholders; final system direction followed our recommendations.

  • Led user research for Legal Aid Disaster Resource Center, conducting remote testing and tree testing to improve how legal aid attorneys nationwide access disaster law resources for low-income survivors.

Senior UX Designer

NYC Office of Technology & Innovation (OTI) • September 2017 - March 2022

  • Designed and developed front-end for inventory management system for Materials for the Arts (MFTA), part of NYC's Department of Cultural Affairs, streamlining donation workflows for warehouse staff and volunteers.

  • Designed the UI and developed the front-end for NYC Poletop Manager, a GIS mapping application used to track and manage 5G and smart city infrastructure on utility poles across all five boroughs.

  • Redesigned the Notify NYC website and custom admin portal for citywide emergency alert publishing.

  • Oversaw the UX strategy for the NYC311 mobile app (iOS and Android) redesign.

  • Helped organize NYC Digital Inclusion Conferences, advancing accessibility standards in collaboration with various NYC agencies.

Interaction Designer

Underline Communications • August 2010 - January 2011

  • Designed websites, landing pages, promotional emails, and banner campaigns for American Express; aligned with brand guidelines and campaign goals.

  • Produced wireframes, mockups, and client presentations to align stakeholders on design direction.

Download Resume (PDF)